James Bond

James Bond to return to Martini drinking in next film, Spectre

16-Dec-2014 By Robyn Black

Spectre, the 24th James Bond film, the name of which was revealed last week ahead of its premier in November 2015, has joined forces with luxury vodka Belvedere.

The day Jo Swinson met 007

09-Nov-2012 By Robert Sayles

Desperate times call for desperate measures. Repeated calls for government to intervene on behalf of the tied pub trade appear to have fallen upon deaf ears. One covert organisation has decided to take matters into their own hands. James Bond, agent 007...

Pubs could benefit from big money sponsorship deals

02-Oct-2012 By Robyn Black

In the latest James Bond film, Skyfall, our martini-loving hero is seen sipping on a Heineken. The film doesn’t air here until later this month, but the Financial Times reported last week that the move had not gone down well with US fans.

Video: Heineken launches James Bond TV ad ahead of Skyfall release

21-Sep-2012 By Robyn Black

A new TV ad for Heineken starring Daniel Craig and new Bond girl Bérénice Marlohe is set to launch in the UK today (21 September).

Diageo launches biggest ever Smirnoff campaign

30-Jul-2007 By Hamish Champ

Diageo GB today launches its largest ever marketing campaign for its Smirnoff vodka brand.The £5m campaign commences today with a presence online,...

Why did Bond give gin the sling?

11-Jan-2007

The marketing value of the new Bond film has boosted sales of a little-known French vermouth, but Adam Edwards is feeling bitter January is when I...

Let pubs host poker

23-Nov-2006 By John Harrington john.harrington@william-reed.co.u

The British Beer & Pub Association is to seek a small-stakes exemption for pubs The British Beer & Pub Asso-ciation (BBPA) is to ask...

Let pubs host poker says trade body

23-Nov-2006 By John Harrington

The British Beer & Pub Association (BBPA) is to ask Government to let pubs host small-stakes poker games.

What the Sunday papers said

24-Sep-2006

The chief executive of hotel chain Travelodge is ready to call for resignation of Shaun Woodward, the minister in charge of tourism, if the...

Licence to distill as 007 switches from Smirnoff to Finlandia

27-Sep-2002

After four decades of shaking and stirring Smirnoff vodka, James Bond has ditched the Diageo-owned brand in favour of its major rival.The world's...

Rural pubs hit by election day delay

05-Apr-2001

Tony Blair's decision to delay the general election is another blow to rural pubs already devastated by the foot-and-mouth crisis.Tourism leaders...